We believe in the power of

Multichannel Marketing

13.8 BILLION LETTERS
ARE SENT EVERY YEAR1

12,098,630 a day are Direct Mail.
AVERAGE LIFESPAN:

SEVENTEEN DAYS2

74 TRILLION EMAILS
ARE SENT EVERY YEAR1

AVERAGE LIFESPAN:

TWO SECONDS2

Direct Mail is more memorable than email3

Only 44% of people said they could recall a brand directly after seeing a digital ad, whereas 75% could directly after receiving Direct Mail.

Direct Mail resonates more than email4

QUESTION ASKED:
“Please choose words associated with the different ways that mail and email communicate with you?”4

Official

Formal

Personal

Informative

Important

Believable

Considered

Reliable

Quick

Informative

Informal

Spontaneous

Interesting

Smart

Direct Mail is more memorable than email3

Only 44% of people said they could recall a brand directly after seeing a digital ad, whereas 75% could directly after receiving Direct Mail.

Direct Mail resonates more than email4

QUESTION ASKED:
“Please choose words associated with the different ways that mail and email communicate with you?”4

Direct Mail is:

Official

Formal

Personal

Informative

Important

Believable

Considered

Reliable

Email is:

Quick

Interesting

Smart

Informative

Informal

Spontaneous

You can say more with Direct Mail4

People prefer Direct Mail for more in depth content.

Brochures and catalogues

63%
21%

Welcome packs

62%
23%

Bills or statements

53%
26%

Loyalty Rewards

49%
27%

Reminders

40%
42%

Issues or complaints

39%
36%

Information from companies not used before

26%
43%

Other products and services

22%
54%

Confirmation or follow-up messages

21%
57%

News and updates

17%
62%

Take away

DM is preferable for messages that are

MEMORABLE
RESONATE
IN DEPTH

Especially if you have to maximise your reach in a limited audience

References:

1. http://businessadvice.co.uk/business-development/sales-marketing/why-direct-mail-is-once-again-becoming-useful-for-small-business/
2. https://glw.media/direct-mail-marketing-vs-email-marketing/
3. https://digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing/
4. It’s all about mail and email, Royal Mail Research Report 2014

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DM vs EDM

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